created from the belief that fragrance is not only worn, but deeply felt.
SINTA takes its name from the Filipino word for "beloved", a reflection of the brand’s deep connection to emotion, memory, and identity through scent.
A fragrance that captures the essence of timeless elegance and modern sophistication.
Cynthia Grace Miranda founded SINTA the same way she's approached most of her work: by trusting a sense most people treat as secondary. She's visually impaired, so smell has always been her primary way of reading a room, a person, a memory. A designer sketches a feeling in pencil and works it into shape and color. Cynthia composes hers in scent, building each fragrance the way a designer builds a collection, layer by layer, until it holds a mood rather than a list of ingredients.
That background shaped how she runs her company, Graceful Essence, and it shows up well beyond fragrance. Cynthia has spent years working with organizations focused on inclusion and cultural advocacy, including Global Advocacy for Autism Awareness, the Philippine Independence Day Council, and PINAS. In 2025, she produced Bayanihan, a fashion show that raised support for Filipino communities affected by typhoon damage. The following year, she co-produced Paraiso 2026 in Yorkville, Toronto, a gala tied to fashion and philanthropy that also marked SINTA's public debut.
Her work has been covered by GMA Network, Biz Fashion Magazine, and Balita, coverage that tracks less with a marketing campaign and more with a pattern: whatever Cynthia builds, she builds it to include people who don't usually get centered in luxury spaces. SINTA carries that instinct into every bottle.
Cynthia Grace Miranda founded SINTA the same way she's approached most of her work: by trusting a sense most people treat as secondary. She's visually impaired, so smell has always been her primary way of reading a room, a person, a memory. A designer sketches a feeling in pencil and works it into shape and color. Cynthia composes hers in scent, building each fragrance the way a designer builds a collection, layer by layer, until it holds a mood rather than a list of ingredients.
About SINTA
Rooted in scent, memory, and emotion.
Notes fade from memory fast. Feelings don't. Someone might forget whether a SINTA fragrance opened with citrus or spice, but they'll remember exactly how it made them feel.
SINTA is built around that. Each fragrance the house releases is composed to hold a specific emotional state, so the scent becomes shorthand for a feeling rather than a list of ingredients.
The tone stays romantic without tipping into cliché, sensual without going crude, luxurious without going cold. SINTA is a fragrance house, and emotion is the material it works in.
THE LAUNCH
SINTA launched on a runway. The setting was Paraiso 2026, a fashion show in Yorkville, Toronto built around fashion, culture, and philanthropy, with proceeds going to SickKids.
One segment of the night belonged to SINTA alone. Models carried the fragrance down the runway in front of industry leaders, press, and guests. A room full of people watched it arrive in real time.
Beauty and purpose sat side by side in this brand from the start.
